Author: Lyn Bailey

You Don’t Know What You Don’t Know

Are you trying to learn everything about everything in an effort to save money? Sure, it’s tough to admit you need help but if you continue being everything to everyone, you’ll burn out and resent your business.
Years ago when I was first starting my coaching business I was in an online conversation about the importance of choosing a niche for your business rather than just saying, “I want to serve EVERYBODY.” Of course, you want to make money so instinctively business owners tell themselves that it’s better to appeal to more people than a selective few. But somebody in the conversation responded by saying, “Do you want to be known as a coach, or do you want to be known as a productivity and time management consultant?”

The point is a coach appeals to everyone but they depend on the sheer volume of customers to make their profit. A productivity and time management consultant, on the other hand, appeals to a very specific demographic which has the disposable income to spend and desire to increase their productivity so they can get more done in less time, therefore making more money by working smarter, not harder. So a productivity and time management consultant can make the same profits as a generalist coach by serving a more selective customer base.

A similar argument can be made for why business owners should work with business coaches: owners can’t possibly know EVERYTHING there is to know about business as well as knowing everything about their chosen niche. There’s just not enough time in the day and you’d stretch yourself too thin.

Owners are more focused on their business niche (rightfully so) providing relevant services and products for their customers whereas business coaches have a greater understanding of business practices overall and work with businesses in many different niches. If you’re trying to learn everything you can about efficient back-end processes, for example, you’re taking time away from your money-making marketing efforts to your niche customers, which could negatively affect your profits. Whereas your business coach can give you advice about efficient back-end processes plus help you implement them while you continue with your marketing efforts.
Think about large corporations. Does the company president know everything there is to know about the inner workings of the company and the daily processes? Probably not, that’s why there’s a CEO and department heads; they focus on their own specialties and advise the president, who then makes decisions based on that input. The same can be said about your business; you’re the president of your company and your productivity and time management consultant can advise you about which steps will yield the most profits.

If you’re ready to work with a productivity and time management consultant, I’ve got some openings in my calendar for new clients so contact me to book your discovery call.

Click here!

The C.R.E.A.T.E Your Outcome Model to Goal Setting

As we start the new financial year, it is a great time to reassess what we want the year to bring. Now is a great time to start a 90 day plan. The seeds we sow today will bear fruit in 90 days.
Here is a great tool to set you on the right path. Use this to create your dreams.

The C.R.E.A.T.E Your Outcome Model of Goal Setting

Concise and Clear – Write your outcome in 1-2 sentences with as much clarity and detail as possible.

Realistic – Most people overestimate what they can achieve in a year and underestimate what they can achieve in a lifetime. If you have difficulty reaching goals, make them smaller. If you always achieve your goals, make them bigger.

Ecological – Ask yourself “Is it safe to me, to others and to the planet?”

As if Now – Write your dream in the present tense, as if it is happening now.

Time/Toward the Positive – Put a future date for when your outcome will occur. (Example: (It is now June 30th, 2019, and I am celebrating having doubled my income in 12 months.”) Make sure it is stated in the positive, and state it exactly as you would like it to happen

End Step/Evidence Procedure – This is the most important step. Ask yourself: “What is the final piece to the puzzle that has to happen so that I know I have achieved my dream?”

This is exactly how you should write your goal.

It is now (future date)…………

I am/ I have (end step/evidence procedure) ………

See my example: “It is now June 30th, 2019, and I am so excited looking at my bank balance showing I have doubled my income in the last 12 months.”
I ask you to take the time to write 1 dream you would like to become a reality in the next 90 days. If you would like to share that dream with me, then email it to me at bailey.lynette@gmail.com